Age Verification For Selling Alcohol Online.

Age restricting laws can make it difficult to sell alcohol online. VerifyMyAge makes this a streamlined process for retailers and their customers.

Age verification solution for selling alcohol online.

If you sell alcohol – or products containing alcohol – online, it’s crucial to integrate an age verification solution to ensure that you are operating within the law.

Age verification measures are vital to the smooth running of your business, and to ensure that you meet the various regulations around the sale of alcohol. This doesn’t just protect you as a seller, but your consumers too.

VerifyMyAge is an age verification solution that can enable you to check your users’ ages quickly, easily and seamlessly, resulting in total legal compliance as well as a great user experience.

Not sure where to start? Complete the form below and a member of our sales team will get in touch.

How can we help?

Seamless integration.

Our age verification solution can be integrated seamlessly within your shopping platform. It’s built into the checkout process, and visitors will see it as a natural part of their shopping journey, rather than an annoyance or a distraction.

Customer-friendly and secure.

With a range of different verification methods for users to choose from – including ID verification, credit card checks and AI-powered age estimation – you can have customers verified in no time. And, as for their data, sophisticated cryptographic encryption keeps customer information safe and sound.

Legally compliant.

We meet the PAS 1296:2018 Code of Practice for Online Age Verification criteria. VerifyMyAge takes the pain out of age verification compliance and keeps you on the right side of the law, all without frustrating your customers.

Multi-platform integration.

VerifyMyAge integrates with a wide range of popular online marketplace platforms and ecommerce apps. Our integration options include eBay, Shopify and WooCommerce.


Our eBay compatible app seamlessly integrates with your eBay seller account, updating your customers' verification statuses using eBay order notes.


Our Shopify integration is the most efficient Shopify age verification solution. You’ll be up and running with VerifyMyAge in minutes.


Our WooCommerce integration is the most efficient way for you to age verify your customers on WooCommerce.


VerifyMyAge offers a simple and robust API integration designed to be implemented in a matter of minutes.

Alcohol age verification legislation.

Most regulatory authorities require online retailers to verify their customers’ age when buying alcohol.

In the UK, Alcohol Licensing guidance published in 2013 sets out the regulations and ramifications of selling alcohol. In the EU, the Regulation of Alcohol Marketing in Europe legislation details what is expected of alcohol retailers.

Our age verification system provides alcohol retailers with a process that recognises the potential implications of selling age-restricted products to underage consumers and ensures that you operate in line with the regulations in place.

Alcohol age verification case study:
Camden Town Brewery.

When Camden Town Brewery needed a quick, seamless age verification process for a big campaign, they chose VerifyMyAge to help get their products to consumers legally and safely.

They found VerifyMyAge to be incredibly easy to integrate and saw a 97% pass rate from consumers throughout their campaign. Here’s what they had to say:

The VerifyMyAge team went above and beyond to deliver our campaign and give the UK public their fresh beer! We were impressed with the speed of setup and seamless integration within the Shopify checkout flow - over the bulk of our AVCs passed in stealth mode which created a good customer and brand experience.”
Vivian Ly, Brand Marketing Manager -
Camden Town Brewery.

Age Assurance Methods.

VerifyMyAge provides age assurance (age verification and age estimation) while ensuring your customers are not distracted from their purchase or online experience. Our solution can be integrated either directly - within the browser post-checkout - or indirectly through email or SMS.

VerifyMyAge Database

Mobile Phone Number

Credit Card

Facial Biometrics

Open Banking

Government Issued ID

Credit Header (and other) Data

Email Address Data

Get in touch.

Have questions? Let's chat.
We’re always on-hand to discuss age verification.