Age Verification For Selling Alcohol Online.
Age verification solution for selling alcohol online.
If you sell alcohol – or products containing alcohol – online, it’s crucial to integrate an age verification solution to ensure that you are operating within the law.
Age verification measures are vital to the smooth running of your business, and to ensure that you meet the various regulations around the sale of alcohol. This doesn’t just protect you as a seller, but your consumers too.
VerifyMyAge is an age verification solution that can enable you to check your users’ ages quickly, easily and seamlessly, resulting in total legal compliance as well as a great user experience.
Quick and easy to set up VerifyMyAge for alcohol sales.
Our age verification solution can be integrated seamlessly within your shopping platform. It’s built into the checkout process, and visitors will see it as a natural part of their shopping journey, rather than an annoyance or a distraction.
Customer-friendly and secure.
With a range of different verification methods for users to choose from – including ID verification, credit card checks and AI-powered age estimation – you can have customers verified in no time. And, as for their data, sophisticated cryptographic encryption keeps customer information safe and sound.
We meet the PAS 1296:2018 Code of Practice for Online Age Verification criteria. VerifyMyAge takes the pain out of age verification compliance and keeps you on the right side of the law, all without frustrating your customers.
Alcohol age verification legislation.
Most regulatory authorities require online retailers to verify their customers’ age when buying alcohol.
In the UK, Alcohol Licensing guidance published in 2013 sets out the regulations and ramifications of selling alcohol. In the EU, the Regulation of Alcohol Marketing in Europe legislation details what is expected of alcohol retailers.
Our age verification system provides alcohol retailers with a process that recognises the potential implications of selling age-restricted products to underage consumers and ensures that you operate in line with the regulations in place.
Alcohol age verification case study:
Camden Town Brewery.
When Camden Town Brewery needed a quick, seamless age verification process for a big campaign, they chose VerifyMyAge to help get their products to consumers legally and safely.
They found VerifyMyAge to be incredibly easy to integrate and saw a 97% pass rate from consumers throughout their campaign. Here’s what they had to say:
The VerifyMyAge team went above and beyond to deliver our campaign and give the UK public their fresh beer! We were impressed with the speed of setup and seamless integration within the Shopify checkout flow - over the bulk of our AVCs passed in stealth mode which created a good customer and brand experience.”
Vivian Ly, Brand Marketing Manager -
Camden Town Brewery.
Get in touch.
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We’re always on-hand to discuss age verification.